Social media

It’s Not Just Business Anymore, It’s Personal

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LocalAds1The internet has changed the way business is conducted in a lot of ways but the most profound change I think is in just how personal it’s become. The key to getting customers and clients today is in letting people know why you do what you do. Consumers now look for a personal connection to businesses.

The message, the story, the big idea are all vital components of marketing campaigns and a brand’s voice is a key part of the effectiveness of advertising and marketing.

Modern communicators can become modern storytellers by doing 3 things:

  • Structure their communications as a story – create communications that have recognizable elements and phases
  • Put the story in context for the listener – this means understanding the listener and his or her world. Speak to the things they know (and possibly include the things that frighten them)
  • Make the listener the hero – tell stories that enable the listener to imagine themselves as the protagonist, and more importantly to imagine themselves being successful

The great joy about working and communicating in a digital age is that we have the tools to do all of these things well. Digital tools enable us to create stories based on insight from our data. They allow us to reach out into communities to develop that sense of shared experience that is such an important element of traditional story telling. And they allow us to personalize our tales to pull the listener into the heart of the subject.

It is about understanding who the audience is and finding the common connection between what a brand wants to say and what resonates with the listener.

Best of all, a business owner can express their honest views and feelings on a subject and be sure to connect with like minded people the world over. The way business is being conducted thanks to the internet and social media platforms we’re now embarking on an era where honest business will prevail and soon be the norm after decades of corruption and a lack of empathy.

David J. Bembry

5 Facebook Settings to Change Now

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If you missed the news, Facebook was recently valued at $201.6 billion. That’s enough to slip it in at number 22 on the list of the largest companies in the world.

Most of that value comes from ads, and to attract advertisers, Facebook sells them your information. It also adds features that annoy you, but play well with the ad companies. If you hear people insisting Facebook doesn’t care about your privacy or experience, that’s why.

In defense of Facebook, some features are ones you’d actually want to use — click here to learn 10 of them. Plus, it does give you the option to tip the balance of privacy back in your favor, if you know where to look.

Here are five features you want to change. LEARN MORE!

13 Metrics That Wont Tell You Anything

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It’s easy to get seduced by accruing more Twitter followers and Facebook likes. But they’re not a true measure of success.

http://www.inc.com/young-entrepreneur-council/13-metrics-that-wont-tell-you-anything-about-your-companys-success.html

So what does it really take to set up shop online?

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Let’s face it, if you’re new to this it has to be overwhelming to say the least to try to sort out all of the information that you’re presented with about setting up an online business and implementing a social media marketing strategy. It’s a very complex “machine” if you will. So are you intimidated? Don’t be! With a reach to every corner of the globe as well as your local surroundings you can sell any product or service and be profitable if you can master the mechanics of various platforms as they pertain to your business. Keep in mind that this includes marketing, branding and tracking with analytics. That’s a whole different monster which we’ll just leave in the closet for now.

What follows is an outline of the true essential pages that you’ll want and a starting point but only that. In learning these platforms many doors will be opened up to you involving further education that will take you into advertising and email marketing to mention only a couple of areas.

Unlike most of what you read and hear online, I’ll never try to make anything sound easy. If it were that easy everyone with an online business would be rolling!

Chances are that you have certain skills and knowledge already so if you put in the time you can be running efficiently and effectively in a matter of months with a clear direction and strategy. Take whatever time you need. You’ll do good to set up and coordinate all of your activities together involving these sites and there are excellent tools and resources available that will help you to do so.

Online Business Essential Web Sites

  • Company Page
  • Landing Page for each Product or Service
  • Company Blog
  • LinkedIn Profile
  • LinkedIn Company Page
  • LinkedIn Showcase Pages for each Product or Service
  • Face Book Company Page
  • Twitter Company Page
  • YouTube Company Page
  • Pinterest Page
  • Google G+ Business Page

These are considered your primary locations online. Everyone will expect you to have these online locations for your company and will look for you most often at one of these locations. These are the places to focus your efforts on getting the word out about your business.

Of course there are a vast amount of other social media platforms, blogs, etc. that may be well suited to your company also that you should investigate.

You need to study and master if you can the workings of each individual page and platform for which it is used. Even if you have the budget to outsource, as a business owner you need to have a firm fundamental understanding at the very least of every aspect of your business operations in order to make informed business decisions.  Without the budget? You’ll be pleasantly surprised at how much even one person can do and accomplish in today’s environment online! 😉

Happy Holiday wishes to all and hopes for a bright and prosperous New Year!

David J. Bembry

Bembry Business Design Studio

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