digital marketing

Don’t Underestimate Yourself “Tap into Your Inner Powers”

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Like most entrepreneurs these days I’ve been at it quite a while and have found myself doing all of the tasks associated with doing business online at one time or another.

It’s amazing the skills and knowledge that you pick up along the way without even realizing it. The problem is that after a while you start to just get things done in order to get to the next task and while having all of these acquired skills, it’s not very often that you do your best with what you really know.

Recently I wanted some videos made for one of my businesses and like a lot of people these days I sometimes outsource work on Fiverr. Well after a few weeks of looking for something really eye catching it seems that there’s less to choose from over there these days and higher prices.

Then it occurred to me. I can do better than what I’m seeing myself! While I’ve never produced anything in Adobe After Effects, I understand the use of templates and know Adobe products well enough and so this was the answer. It took a week to look at and play with the software and figure out what to do and another week to produce 3 videos. I spent about $125 on new pics and got video clips from my Video Blocks account.

The result?

 

 

 

The point being, “don’t settle for inferior quality by forgetting to do your best and apply the skills and knowledge that you’ve acquired over time.” It’s hard to know what you know these days until you’re confronted with a specific problem. We lose track quite frankly in these multitasking times that we live in of what we’ve actually learned along the way.

It’s easy to ignore what you know in your gut when you adopt the frame of mind to just keep things moving along. Get in the trenches when you have to. Even if you’re still building and maybe not as successful as you’d wish to be yet doesn’t mean you don’t know what you’re doing. Trust me. You’ve acquired many hidden skills so take time to tap into them now and then. Don’t lose sight of doing your absolute best as you know it to be in all regards.

Now if I could just find time to write a new piece of music my soul will be realigned with the universe! 😉

Best wishes in life, as well as with your endeavors whatever they might be!

David J Bembry

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It’s Not Just Business Anymore, It’s Personal

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LocalAds1The internet has changed the way business is conducted in a lot of ways but the most profound change I think is in just how personal it’s become. The key to getting customers and clients today is in letting people know why you do what you do. Consumers now look for a personal connection to businesses.

The message, the story, the big idea are all vital components of marketing campaigns and a brand’s voice is a key part of the effectiveness of advertising and marketing.

Modern communicators can become modern storytellers by doing 3 things:

  • Structure their communications as a story – create communications that have recognizable elements and phases
  • Put the story in context for the listener – this means understanding the listener and his or her world. Speak to the things they know (and possibly include the things that frighten them)
  • Make the listener the hero – tell stories that enable the listener to imagine themselves as the protagonist, and more importantly to imagine themselves being successful

The great joy about working and communicating in a digital age is that we have the tools to do all of these things well. Digital tools enable us to create stories based on insight from our data. They allow us to reach out into communities to develop that sense of shared experience that is such an important element of traditional story telling. And they allow us to personalize our tales to pull the listener into the heart of the subject.

It is about understanding who the audience is and finding the common connection between what a brand wants to say and what resonates with the listener.

Best of all, a business owner can express their honest views and feelings on a subject and be sure to connect with like minded people the world over. The way business is being conducted thanks to the internet and social media platforms we’re now embarking on an era where honest business will prevail and soon be the norm after decades of corruption and a lack of empathy.

David J. Bembry

Missing In Action?

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LG2Nope! But even I feel like I’ve been away from my businesses because I’ve been deeply involved in another business launch with a client. This is the first time that I’ve found myself working hard and yet feeling guilty that I’m not promoting my businesses as much as usual. I must say it’s an odd feeling to know that the better business is for me, the more I’m away from my business, if that makes any sense.

As I lay on the bed at home here in Italy I’ve also realized the perceived downside of being able to work from anywhere in the world. I’m always at work! Now it may sound like I’m complaining but that’s hardly true. What I’ve realized is the blessing of working for ones self. Whether I’m here hanging out at Lake Garda or at home in Los Angeles at Manhattan Beach, I’m at peace even as my mind is racing about things to do. My life is full, complete and I’ve never been more content. So for those who may have noticed that I haven’t been as involved as usual, I’m still here and I’ll be publishing some new posts soon about what I’ve recently learned about developing and launching a new business while even starting with a simple landing page and a daily message!

 

Bembry Business Design Studio – Where We Stand Today

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With the way that all areas of business interact with an online presence today, in truth, you have to be a “Jack of All Trades” to really understand it all and you’ll also need to master quite a few “trades” to be truly effective. It takes years of study, thinking things through and trial and error to really understand the online environment. Not to mention the constant changes that you have to evaluate in order to determine if you’re doing the best job possible for your company. There is no one set formula that works for every business online. A Master today may only need to know a few things about how things work “today” that you don’t know. In fact, you can’t master anything for very long in an environment that changes constantly and exposes everyone to the same information.

The key is in figuring out what social platforms might work best for your business and then learning all that you can about that platform.

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For over 15 years Bembry Business has been monitoring who’s the best at what online, learning from them and passing that information along in the interest of getting others up to speed in the shortest time possible. Follow our blog now so that you’ll be the first to get our full up-to-the-minute report on all of the major marketing platforms today as soon as it’s released!