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Brands Are Wasting Money on Facebook and Twitter

This is one of the type of articles that I love most. This is where you need to think and review for yourself. “Nothing applies to everyone when it comes to an online business and yet everything must be considered.”

Brands Are Wasting Money on Facebook and Twitter, Forrester Says
blogs.wsj.com
Marketers are increasingly turning to social networks such as Facebook and Twitter in an attempt to start “conversations” and “relationships” with consumers. According to research firm Forrester, they might be wasting their time and money doing so.

It’s Important To Take A Break!

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“Being an entrepreneur today pretty much means that you work 24/7 from where ever on Earth you are!”

It’s just so and there’s not much you can do about it. Well all work and no play will drive you into depression!

I believe that it’s of vital importance to take regularly scheduled “vacations,” well almost. You will work from where ever you are if there’s an internet connection. Now this is the wonderful part! You can work from anywhere thanks to the Web. Appreciate the freedom of your newly created lifestyle and go somewhere that will inspire you even more.

I am fortunate that while I live in the US, I also have a home and family in Northern Italy so I spend time there at least 3 times a year. It’s a gorgeous landscape filled with mountains and valleys, rivers and lakes, dotted with small communities. I’ll be the first to admit that whenever I’m there it’s like stepping back into time and into a fairytale! A beautiful, green eyed Princess included! 😉

The point is that this allows me to work hard and fast for months at a time as I countdown to my next trip home. I just returned last night and I’m ready for the Holiday Marketing Season. Then I’ll return home to Italy for Christmas! Now I’m back home in Los Angeles surrounded by my kids and grand kids. Having your own kids today is very interesting to say the least. I got 5 and 10 or 11 grand kids! I lose track sometimes. With kids you’re constantly evaluating where they are in life and which way they should go. I wait, talk till I’m blue sometimes and watch for the clicks. It’s a wonderful thing when you know the light has finally come on! 🙂 Kids!!! Gotta love em! Besides, they’ll never really go away I’ve found.

“It’s not just business anymore, it’s personal!” Always be good to yourself and surround yourself with loved ones. It’s gotta be a lifestyle! 😉

So what does it really take to set up shop online?

Let’s face it, if you’re new to this it has to be overwhelming to say the least to try to sort out all of the information that you’re presented with about setting up an online business and implementing a social media marketing strategy. It’s a very complex “machine” if you will. So are you intimidated? Don’t be! With a reach to every corner of the globe as well as your local surroundings you can sell any product or service and be profitable if you can master the mechanics of various platforms as they pertain to your business. Keep in mind that this includes marketing, branding and tracking with analytics. That’s a whole different monster which we’ll just leave in the closet for now.

What follows is an outline of the true essential pages that you’ll want and a starting point but only that. In learning these platforms many doors will be opened up to you involving further education that will take you into advertising and email marketing to mention only a couple of areas.

Unlike most of what you read and hear online, I’ll never try to make anything sound easy. If it were that easy everyone with an online business would be rolling!

Chances are that you have certain skills and knowledge already so if you put in the time you can be running efficiently and effectively in a matter of months with a clear direction and strategy. Take whatever time you need. You’ll do good to set up and coordinate all of your activities together involving these sites and there are excellent tools and resources available that will help you to do so.

Online Business Essential Web Sites

  • Company Page
  • Landing Page for each Product or Service
  • Company Blog
  • LinkedIn Profile
  • LinkedIn Company Page
  • LinkedIn Showcase Pages for each Product or Service
  • Face Book Company Page
  • Twitter Company Page
  • YouTube Company Page
  • Pinterest Page
  • Google G+ Business Page

These are considered your primary locations online. Everyone will expect you to have these online locations for your company and will look for you most often at one of these locations. These are the places to focus your efforts on getting the word out about your business.

Of course there are a vast amount of other social media platforms, blogs, etc. that may be well suited to your company also that you should investigate.

You need to study and master if you can the workings of each individual page and platform for which it is used. Even if you have the budget to outsource, as a business owner you need to have a firm fundamental understanding at the very least of every aspect of your business operations in order to make informed business decisions.  Without the budget? You’ll be pleasantly surprised at how much even one person can do and accomplish in today’s environment online! 😉

Happy Holiday wishes to all and hopes for a bright and prosperous New Year!

David J. Bembry

Bembry Business Design Studio

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The Bembry Business Solutions Blog

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Bembry Business Cloud Solutions

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Bembry Business Solutions delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders face the future with confidence when migrating to Office 365 or the new Microsoft 365 in the cloud.

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When your business grows and you need to expand your cloud services, we’ll be here to help guide you!

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Website: https://www.bembry-cloud-solutions.com/

Phone: US 310-910-2267 – UK +44 -745 225 7962

 

Business Services and Solutions

Bembry Business Online is here for you more than ever! The Professional services offered here cover every aspect of building and operating a business online. Whether you have an existing business online or are a start-up, we’ll help you to find success online with state of the art technology and the latest in accepted practices related to creating and maintaining your presence online.

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The main orientation of Bembry Business Online is in showing others how to get started with setting up an online business with an emphasis on affordable web and graphic design services, social media marketing and more!

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