About Us

It’s Not Just Business Anymore, It’s Personal

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LocalAds1The internet has changed the way business is conducted in a lot of ways but the most profound change I think is in just how personal it’s become. The key to getting customers and clients today is in letting people know why you do what you do. Consumers now look for a personal connection to businesses.

The message, the story, the big idea are all vital components of marketing campaigns and a brand’s voice is a key part of the effectiveness of advertising and marketing.

Modern communicators can become modern storytellers by doing 3 things:

  • Structure their communications as a story – create communications that have recognizable elements and phases
  • Put the story in context for the listener – this means understanding the listener and his or her world. Speak to the things they know (and possibly include the things that frighten them)
  • Make the listener the hero – tell stories that enable the listener to imagine themselves as the protagonist, and more importantly to imagine themselves being successful

The great joy about working and communicating in a digital age is that we have the tools to do all of these things well. Digital tools enable us to create stories based on insight from our data. They allow us to reach out into communities to develop that sense of shared experience that is such an important element of traditional story telling. And they allow us to personalize our tales to pull the listener into the heart of the subject.

It is about understanding who the audience is and finding the common connection between what a brand wants to say and what resonates with the listener.

Best of all, a business owner can express their honest views and feelings on a subject and be sure to connect with like minded people the world over. The way business is being conducted thanks to the internet and social media platforms we’re now embarking on an era where honest business will prevail and soon be the norm after decades of corruption and a lack of empathy.

David J. Bembry

Missing In Action?

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LG2Nope! But even I feel like I’ve been away from my businesses because I’ve been deeply involved in another business launch with a client. This is the first time that I’ve found myself working hard and yet feeling guilty that I’m not promoting my businesses as much as usual. I must say it’s an odd feeling to know that the better business is for me, the more I’m away from my business, if that makes any sense.

As I lay on the bed at home here in Italy I’ve also realized the perceived downside of being able to work from anywhere in the world. I’m always at work! Now it may sound like I’m complaining but that’s hardly true. What I’ve realized is the blessing of working for ones self. Whether I’m here hanging out at Lake Garda or at home in Los Angeles at Manhattan Beach, I’m at peace even as my mind is racing about things to do. My life is full, complete and I’ve never been more content. So for those who may have noticed that I haven’t been as involved as usual, I’m still here and I’ll be publishing some new posts soon about what I’ve recently learned about developing and launching a new business while even starting with a simple landing page and a daily message!

 

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Are you ready to take control?
Are you ready to take control?

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I’d like to introduce you all to my new friends over in Italy. Greenriver Recording Studio is one of the music industry’s best recording facilities in the north of Italy, known for its world-class blend of state of the art equipment. Since 2003

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Tancredi Barbuscia
Audio Engineer, Artistic Producer.
Greenriver Studio
http://greenriverstudio.com