It’s Not Just Business Anymore, It’s Personal

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LocalAds1The internet has changed the way business is conducted in a lot of ways but the most profound change I think is in just how personal it’s become. The key to getting customers and clients today is in letting people know why you do what you do. Consumers now look for a personal connection to businesses.

The message, the story, the big idea are all vital components of marketing campaigns and a brand’s voice is a key part of the effectiveness of advertising and marketing.

Modern communicators can become modern storytellers by doing 3 things:

  • Structure their communications as a story – create communications that have recognizable elements and phases
  • Put the story in context for the listener – this means understanding the listener and his or her world. Speak to the things they know (and possibly include the things that frighten them)
  • Make the listener the hero – tell stories that enable the listener to imagine themselves as the protagonist, and more importantly to imagine themselves being successful

The great joy about working and communicating in a digital age is that we have the tools to do all of these things well. Digital tools enable us to create stories based on insight from our data. They allow us to reach out into communities to develop that sense of shared experience that is such an important element of traditional story telling. And they allow us to personalize our tales to pull the listener into the heart of the subject.

It is about understanding who the audience is and finding the common connection between what a brand wants to say and what resonates with the listener.

Best of all, a business owner can express their honest views and feelings on a subject and be sure to connect with like minded people the world over. The way business is being conducted thanks to the internet and social media platforms we’re now embarking on an era where honest business will prevail and soon be the norm after decades of corruption and a lack of empathy.

David J. Bembry

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The Bembry Business Design Studio Blog

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Private, patient and professional social media marketing consultation in the Los Angeles area

 Bembry Music – The Foundation

Founded in 1998 by David J. Bembry as a record label and launching pad for Smooth R&B Crooner, “Chivalry.” Today we are a multifaceted company that handles music artists, business solutions, web development, internet marketing and more.

Bembry Business Design Studio

Business Services and Solutions

Bembry Business Online is here for you more than ever! The Professional services offered here cover every aspect of building and operating a business online. Whether you have an existing business online or are a start-up, we’ll help you to find success online with state of the art technology and the latest in accepted practices related to creating and maintaining your presence online.

We’ll work side by side with you with total transparency regarding all activities on your behalf.

The main orientation of Bembry Business Online is in showing others how to get started with setting up an online business with an emphasis on affordable web and graphic design services, in addition to custom app development along with world class email marketing, social media marketing and more!

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·         We will evaluate your goals and make recommendations

·         We will explain in detail, the “how’s and why’s”

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‘AI-powered’ is tech’s meaningless equiv

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‘AI-powered’ is tech’s meaningless equivalent of ‘all natural’ http://ow.ly/Z6vv5091zeT

IoT The “Internet of Things”

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What Is It All About?

The Internet of Things (IoT) is the hot topic in the technology industry and we’re left to wonder why every industry insider is frenzied about it. As new as it may sound, IoT is not a newly born technology but the one that’s been here for some time. The term “Internet of Things” was first coined by Kevin Ashton in 1999 to describe a system where a computer is able to collect the data from the physical world via sensors without any human intervention. Kevin Ashton, co-founder of Auto-ID center at the Massachusetts Institute of Technology, conceived it in the early 2000’ѕ. Ashton was one of the pioneers of IoT, which he developed when he was working for a P&G project that involved linking RFID information to the internet. The concept was simple yet powerful enough to storm the whole IT industry.

Today IoT is referred to in terms of providing internet connectivity to physical devices enabling us to monitor and control them.

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BMW’s futuristic new concept car interi

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BMW’s futuristic new concept car interior uses holograms http://ow.ly/lY6b5091zeC

The Complete Guide to Sharing on Social Networks

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The following social media sharing guide helps you to get a better grip on the various sharing options for your blog posts. I have already talked about the best networks for sharing your blog posts to and when it is the best time to post on each network. Today I will dive just one step deeper and show you how to share, when to share and where to share in one concise social media sharing guide.

https://www.blog2social.com/en/blog/a-complete-guide-to-social-media-sharing-what-when-how-to-share/

Why You Need A Unique Strategy For Faceb

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Why You Need A Unique Strategy For Facebook Mobile Advertising http://ow.ly/K0m0508n4XV